If you're interested (and in the area) I'll be speaking at an upcoming CMO Club meeting in New York on April 24th.
I'll be presenting insights from our 2007 Sales Effectiveness survey that will be published in Sales & Marketing Managment magazine next month.
Here's a preview of the presentation;
- If we all believe the 80/20 rule...80% of our revenues come from 20% of products and customers...
- and it cost 7X to acquire a customer account rather than keep a customer...
- ...then why did an overwhelming majority of survey respondents answer that the keys to future growth were acquiring new customers and selling new products?
Attend the meeting and find out why. If you're interested in attending or joining the club talk to Pete Krainik.